How a perfume company turned market myths into sales confidence. Through expert interviews with MANE chemist Tania Fazzi, this project gave thousands of independent distributors credible answers, proving that trusted knowledge and human connection can transform uncertainty into stronger customer conversations.
Direct selling and MLM are often misunderstood as pyramid schemes. This piece explains how legitimate direct selling works, how MLM compensation is structured around real product sales, and how regulators distinguish it from fraud. It also explores incentives, misuse, and why the model still remains relevant in modern economies.
PR is about earning third-party trust, not controlling messages. Success depends on strong journalist relationships, relevant stories, and consistency over time. The role has expanded into creators and digital media, but the core remains unchanged: credibility is built through earned coverage, not paid placement.
Great agency relationships are built long before the creative work begins. Drawing from experience on both sides of the table, this post explores why strong briefs, trust, collaboration, and understanding the agency process lead to better campaigns and better marketing outcomes.
SMS may not be the flashiest marketing channel, but it remains one of the most reliable. From alerts and reminders to consent, clean data and the rise of RCS, this post looks at why basic messaging still earns attention when timing, trust and relevance matter.
Email still delivers because it is one of the few digital channels marketers can truly own. From list quality and segmentation to automation, deliverability and AI, this post breaks down the practical habits that help brands earn attention in the inbox.
In 2017, the blog began as a resource for marketers and entrepreneurs. After years of growth and experience, it's being revived to share updated insights and ongoing reflections on marketing.
No fue fácil iniciar este proyecto, pero luego de arrancar el resto del proceso fue realmente especial. Nada más reconfortante que trabajar con las #PYMES del 🇵🇪. https://www.youtube.com/watch?v=mZlglhmkd-4&rel=0&showinfo=0 El cliente es un pequeño centro comercial con muchos problemas, dudas y temores. Desde nuestra primera reunión quedó clarísimo el potencial que tenían, las ganas de hacer [...]
