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Gonzalo Collarte

Gonzalo Collarte

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Tag: entrepreneurship

Direct selling, multilevel marketing, and the line that separates them from a pyramid scheme

on 19 May, 20262 July, 2026 By gc

Direct selling and MLM are often misunderstood as pyramid schemes. This piece explains how legitimate direct selling works, how MLM compensation is structured around real product sales, and how regulators distinguish it from fraud. It also explores incentives, misuse, and why the model still remains relevant in modern economies.

Revisiting what I thought I knew about marketing

on 30 April, 202626 June, 2026 By gc
Gonzalo Collarte smiling in a modern office, with his website and YouTube channel open on screens behind him.

In 2017, the blog began as a resource for marketers and entrepreneurs. After years of growth and experience, it's being revived to share updated insights and ongoing reflections on marketing.

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