Notes from Salesforce's AIforce World Tour Essentials in Sydney: what an agentic enterprise is, how to pick an AI agent's first job, and why answer engines matter.
Agents take the admin, people keep the judgement
Tag: AI in marketing
Shopper marketing: from the shelf to the digital aisle
Shopper marketing focuses on influencing purchase decisions at the point of sale, both in-store and online. It blends merchandising, behavioural insight, and retail media to win attention at the final moment of choice. With retail media and AI growth, the discipline is expanding but remains anchored in shelf-level decisions.
Graphic design in the AI era: what changed and what didn’t
AI has transformed how marketers create visual content, but the foundations of good design remain unchanged. This post explores what AI tools can accelerate, where human judgement still matters, and why strong briefs, brand foundations, and creative thinking continue to separate useful design from generic output.
Email marketing today: twelve things that earn the inbox
Email still delivers because it is one of the few digital channels marketers can truly own. From list quality and segmentation to automation, deliverability and AI, this post breaks down the practical habits that help brands earn attention in the inbox.
Marketing 1.0 to 7.0: from products to minds
Philip Kotler's "Principles of Marketing" outlines the evolution of marketing through seven eras, reflecting the discipline's shift from product-centricity to a focus on human value and integration of advanced technology, especially in an AI-driven landscape.
Revisiting what I thought I knew about marketing
In 2017, the blog began as a resource for marketers and entrepreneurs. After years of growth and experience, it's being revived to share updated insights and ongoing reflections on marketing.