Philip Kotler – Gonzalo Collarte

How many Ps does marketing need?

on 6 May, 202626 June, 2026 By gc

How many Ps does marketing actually need? - Gonzalo Collarte

The 4 Ps still do most of the heavy lifting, but marketing has stretched far beyond Product, Price, Place and Promotion. From service marketing to digital, AI and sustainability, the real question is not how many Ps exist, but which ones actually matter.

Marketing 1.0 to 7.0: from products to minds

on 5 May, 202626 June, 2026 By gc 1 Comment

Philip Kotler's "Principles of Marketing" outlines the evolution of marketing through seven eras, reflecting the discipline's shift from product-centricity to a focus on human value and integration of advanced technology, especially in an AI-driven landscape.