owned media – Gonzalo Collarte

The Quiet Power of SMS: Why the Most Basic Channel Still Gets Read

on 8 May, 202614 July, 2026 By gc

SMS may not be the flashiest marketing channel, but it remains one of the most reliable. From alerts and reminders to consent, clean data and the rise of RCS, this post looks at why basic messaging still earns attention when timing, trust and relevance matter.

Email marketing today: twelve things that earn the inbox

on 7 May, 202614 July, 2026 By gc

Email still delivers because it is one of the few digital channels marketers can truly own. From list quality and segmentation to automation, deliverability and AI, this post breaks down the practical habits that help brands earn attention in the inbox.