Notes from Salesforce's AIforce World Tour Essentials in Sydney: what an agentic enterprise is, how to pick an AI agent's first job, and why answer engines matter.
Agents take the admin, people keep the judgement
Tag: marketing technology
Graphic design in the AI era: what changed and what didn’t
AI has transformed how marketers create visual content, but the foundations of good design remain unchanged. This post explores what AI tools can accelerate, where human judgement still matters, and why strong briefs, brand foundations, and creative thinking continue to separate useful design from generic output.
The Quiet Power of SMS: Why the Most Basic Channel Still Gets Read
SMS may not be the flashiest marketing channel, but it remains one of the most reliable. From alerts and reminders to consent, clean data and the rise of RCS, this post looks at why basic messaging still earns attention when timing, trust and relevance matter.